A New Look... Again!
August 6, 2006 09:38 PM

Paper Relics has a new look.  I find that I am constantly wanting to redo the site, or start another site... I get sick of the design easily and have to fiddle with it until it looks new and fresh, while keeping the logo and familiarity that has been established. 

I recently redesigned the site for Sepia Art Studio, and I decided the best thing to do was to use her existing business card as a starting point.  Her card was beautifully put together by Wise-Rabbit and we were graciously given permission to use the card.  I strongly believe that establishing an image, logo, etc with your shop is essential.  Having an identity is the first thing one should think about when venturing out with a shop of their own.  I was at an antiques show a while back, visiting some friends who were selling their mixed media crafts, and a woman came up and saw my card sitting out on a table and she smiled and said "I keep stumbling upon Paper Relics recently!".  She recognized my logo and easily made the connection that each time Paper Relics came up, it was the same company.  This may seem obvious to most people, but the thing is.... when you love to create and go through new styles and techniques, it is hard to stick to it! 

What I did - I kept Paper Relics in the same font it has always been, a font I made myself from Victorian era type, and I kept the girl with the hat that has been in my logo since the beginning.  But to add some creativity to it, I added in another font, I picked one that added some whimsy and softness against the bold font I was already using.  I also added some color with some wonder brushes that I think I got here.  I had fun redesigning some of the site, and it should hold me over for a month or two!

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